Paid Media Specialist at Project Growth Dodoma (Salary: $2,100/month – $2,500/month)

Paid Media Specialist at Project Growth
Location: Dodoma, Dodoma Region, Tanzania (Remote)
Job Type: Contract, Mid-Senior Level
Salary: $2,100/month – $2,500/month

About the Job

Project Growth is a leading provider in the male health sector, offering innovative health solutions directly to consumers. They are looking for a Paid Media Specialist to manage significant ad budgets and optimize digital advertising campaigns, particularly on Meta platforms.

Key Responsibilities

• Ad Spend Management: Oversee and manage daily ad spending up to $10K on Meta platforms, ensuring budget efficiency and campaign effectiveness.
• Strategy and Direction: Develop and implement digital advertising strategies that align with company goals and audience engagement objectives.
• Platform Expertise: Use Meta Business Suite for campaign management and be proficient in platforms like TikTok and Twitter.
• Audience Segmentation: Conduct audience research and segmentation to tailor campaigns and maximize reach.
• A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, adjusting based on performance data.
• Analytics and Reporting: Use analytics tools to monitor and report on campaign performance, focusing on optimizing cost per click and improving ROI.
• Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising strategies, especially within male health or wellness.

What Success Looks Like

• Cost Efficiency: Achieved a lower cost per click while maintaining or improving campaign quality.
• Strategic Impact: Significantly contributed to the brand’s market presence and customer acquisition goals through effective advertising strategies.
• Data-Driven Optimization: Enhanced campaign performance through meticulous analysis and adjustments, demonstrating a strong return on investment.

Required Skills and Qualifications

• Experience: Extensive experience managing large advertising budgets, specifically on Meta platforms.
• Platform Proficiency: Expert knowledge of Meta Business Suite; experience with TikTok and Twitter is also required.
• Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness.
• Analytical Skills: Ability to use analytics tools to track performance and make data-driven decisions.
• Consumer Insights: Deep understanding of consumer behavior in the health and wellness domain.
• Educational Background: A degree in Marketing, Business, or a related field is advantageous.

Application Process

To be considered for this role:

1. Fill in the application form.
2. Record a video showcasing your skills.

APPLY HERE 

Tips to Position Yourself for the Job

1. Showcase Ad Budget Experience: Highlight your experience managing large advertising budgets, particularly on Meta platforms. Provide examples of successful campaigns you’ve managed.
2. Demonstrate Platform Proficiency: Emphasize your expertise with Meta Business Suite and any experience with TikTok or Twitter.
3. Highlight Direct-to-Consumer Experience: Focus on your background in direct-to-consumer marketing, especially within the health sector.
4. Analyze and Optimize: Provide examples of how you’ve used analytics tools to optimize campaigns and achieve cost efficiency.
5. Consumer Behavior Insights: Share your understanding of consumer behavior and how you’ve applied this knowledge to improve advertising strategies.