Paid Media Specialist at Project Growth Dodoma (Salary: $2,100/month – $2,500/month)

Posted by ahazijoseph September 18, 2024

Paid Media Specialist at Project Growth
Location: Dodoma, Dodoma Region, Tanzania (Remote)
Job Type: Contract, Mid-Senior Level
Salary: $2,100/month – $2,500/month

About the Job

Project Growth is a leading provider in the male health sector, offering innovative health solutions directly to consumers. They are looking for a Paid Media Specialist to manage significant ad budgets and optimize digital advertising campaigns, particularly on Meta platforms.

Key Responsibilities

  • Ad Spend Management: Oversee and manage daily ad spending up to $10K on Meta platforms, ensuring budget efficiency and campaign effectiveness.
  • Strategy and Direction: Develop and implement digital advertising strategies that align with company goals and audience engagement objectives.
  • Platform Expertise: Use Meta Business Suite for campaign management and be proficient in platforms like TikTok and Twitter.
  • Audience Segmentation: Conduct audience research and segmentation to tailor campaigns and maximize reach.
  • A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, adjusting based on performance data.
  • Analytics and Reporting: Use analytics tools to monitor and report on campaign performance, focusing on optimizing cost per click and improving ROI.
  • Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising strategies, especially within male health or wellness.

What Success Looks Like

  • Cost Efficiency: Achieved a lower cost per click while maintaining or improving campaign quality.
  • Strategic Impact: Significantly contributed to the brand’s market presence and customer acquisition goals through effective advertising strategies.
  • Data-Driven Optimization: Enhanced campaign performance through meticulous analysis and adjustments, demonstrating a strong return on investment.

Required Skills and Qualifications

  • Experience: Extensive experience managing large advertising budgets, specifically on Meta platforms.
  • Platform Proficiency: Expert knowledge of Meta Business Suite; experience with TikTok and Twitter is also required.
  • Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness.
  • Analytical Skills: Ability to use analytics tools to track performance and make data-driven decisions.
  • Consumer Insights: Deep understanding of consumer behavior in the health and wellness domain.
  • Educational Background: A degree in Marketing, Business, or a related field is advantageous.

Application Process

To be considered for this role:

  1. Fill in the application form.
  2. Record a video showcasing your skills.

APPLY HERE 

Tips to Position Yourself for the Job

  1. Showcase Ad Budget Experience: Highlight your experience managing large advertising budgets, particularly on Meta platforms. Provide examples of successful campaigns you’ve managed.
  2. Demonstrate Platform Proficiency: Emphasize your expertise with Meta Business Suite and any experience with TikTok or Twitter.
  3. Highlight Direct-to-Consumer Experience: Focus on your background in direct-to-consumer marketing, especially within the health sector.
  4. Analyze and Optimize: Provide examples of how you’ve used analytics tools to optimize campaigns and achieve cost efficiency.
  5. Consumer Behavior Insights: Share your understanding of consumer behavior and how you’ve applied this knowledge to improve advertising strategies.
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