Search Marketing Specialist at Project Growth
Location: Fully Remote (Work from Home)
Salary: $2,100/month – $2,500/month
Job Type: Contract, Entry Level
About the Job
Project Growth, a leading provider in the male health sector, is seeking a Search Marketing Specialist to manage significant ad budgets, particularly on Meta platforms. This role involves strategizing and optimizing digital advertising campaigns to enhance brand presence and achieve cost-efficient results.
Key Responsibilities
- Ad Spend Management: Oversee and manage daily ad spending up to $10K on Meta platforms, ensuring budget efficiency.
- Strategy and Direction: Develop and implement digital advertising strategies aligned with company goals.
- Platform Expertise: Utilize Meta Business Suite, with proficiency in TikTok and Twitter.
- Audience Segmentation: Conduct research and segment audiences to tailor campaigns effectively.
- A/B Testing: Execute and analyze A/B tests to refine ad strategies.
- Analytics and Reporting: Monitor and report on campaign performance, focusing on cost per click and ROI.
- Understanding Consumer Behavior: Apply insights to improve advertising approaches in the male health or wellness spaces.
Success Indicators
- Cost Efficiency: Successfully optimized ad spending to achieve a lower cost per click.
- Strategic Impact: Significant contribution to brand presence and customer acquisition.
- Data-Driven Optimization: Enhanced digital ad campaign performance through analysis and adjustments.
Required Skills and Qualifications
- Proven Experience in Paid Media: Extensive experience managing large ad budgets on Meta platforms.
- Platform Proficiency: Expertise in Meta Business Suite and other social media platforms like TikTok and Twitter.
- Direct-to-Consumer Marketing: Background in direct-to-consumer marketing within the health sector.
- Analytical Skills: Proficiency in analytics tools for performance tracking and data-driven decisions.
- Consumer Insights: Understanding of consumer behavior, particularly in health and wellness.
- Educational Background: Degree in Marketing, Business, or a related field is advantageous.
Application Process
- Fill in the Application Form.
- Record a Video Showcasing Your Skill Sets.
How to Apply
For more details and to apply, follow the provided application link.
Tips to Position Yourself for the Job:
- Highlight Relevant Experience: Emphasize your experience managing large ad budgets, especially on Meta platforms. Provide specific examples of how you optimized ad spend and improved campaign performance.
- Showcase Platform Expertise: Demonstrate your proficiency in Meta Business Suite and other platforms like TikTok and Twitter. Include examples of successful campaigns you’ve managed.
- Emphasize Analytical Skills: Share your experience with analytics tools and how you used data to drive decisions and enhance campaign outcomes.
- Understand the Industry: Illustrate your knowledge of the male health sector or similar fields and how you applied consumer insights to refine marketing strategies.
- Educational Background: If you have a degree in Marketing, Business, or a related field, make sure it’s prominently included in your application.